The embroidery done by Toda tribe is known for its red and black designs on white cloth which is a benchmark of quality craftsmanship. They have a GI certification for Toda Embroidery which they received in 2008. It is created on a range of items such as cushions, mats, key chains, bangles, handbags, table cloths and much more. The time taken to create the embroidery varies from the best part of two months to a week for the smaller purses. There is a counting of threads on a coarsely woven off-white base, then the designs are stitched on the base with embellished techniques. The final finish is very smooth and appealing. These hand made products are sold at outlets such as Toda Cooperative Centre in Ooty and at other Self Help Groups. Toda Embroidery is known worldwide. It is not only culture but also supports the economic sustainability of Toda community.